Web site not Working? Points to Ponder

Principles of good web site

A good idea for a web site is only a start

The value od a good idea is its effective use. You need to develop the idea, work with it, and be prepared to spend time on your new web site, change it regularly and attend to all e-mail inquiries. No one is going to steal your idea. The winners are too busy implementing their own ideas to steal yours; while the losers believe implementation takes too much effort. A good idea by itself is of little value, but a good idea that has been implemented, developed and nurtured is of great value.

Build a 3-Legged Stool

The three fundamental ways you receive compensation for your business efforts are: 1) generate current income, 2) Build equity , 3) increases income and builds cash flow with leverage & scale ability . Generate income : This is self explanatory. Can the idea generate enough income to make your web site worthwhile? Will it provide you with new customers? Are you prepared to accommodate the extra business? Is it possible for potential customers to contact you; either through e-mail, fax, or phone? Build equity: Will the web site build or enhance your business reputation? Will it enhance your personal relationship with your clients? Establish leverage and scale ability : Leverage is the ability to do something once and get paid for it many times. Microsoft is a good example its software continues to be widely accepted throughout the world. Each "new edition" of the windows operating system offers more bells and whistles at additional cost to the customers. Scale ability is the ability to produce more and more widgets without a concomitant increase in costs. The difficulty becomes apparent when it requires more and more effort to continue to build new client relationships. Look at ways to incorporate the three principles in your web site. There is only one of you and you work hard so it pays to build a web site that compensates you for your efforts.