If its new people will resist it
The technology of the Internet and the home computer changes every month. The speed of change makes us, a habit loving people, much more resistant to any new change. We like the old; the proven, and the predictable.Products and services that call for us to drastically change our habits find out just how powerful our habits are. People are compelled by psychological inertia to keep doing things the way they've been doing them -- and overcoming their inertia is a real challenge for any business on the Internet.
If the television networks want to introduce new shows for the coming season they advertise them after existing popular shows. In many cases the "new" show will immediately follow requiring no effort for the viewer to "stay tuned".
Two moderators of popular e-mail newsletters both decided to convert their subscribers from the text version of the newsletter to the HTML version.
The first moderator took the "bull by the horns" and converted all his newsletter from text to HTMl. The initial subscriber reaction was negative and some left his list. Now all his subscribers get an HTML newsletter. Inertia worked for him.
The second moderator gave his subscribers a choice between the text version and the HTMl version of the newsletter. 40% of his subscribers voted "yes" for the HTMl version but only 4.7% are now actually receiving it in HTMl the rest opted to stay with the text version. Resistance to change worked against him. He decided to publish a different but new newsletter and sent it to all his subscribers. Only 2/10 of one percent discontinued their subscription to the new newsletter after they had received it.
Resistance to change (inertia) was on his side and it worked with his new newsletter. Put inertia on your side whenever you can -- it's a powerful force