- What Search Engine Strategy is most Effective?
- Today you must pay to gain advantage in any search engine as recent advertising statistics show.
- A working example of how web statistics can be used
- More on Search Engines
- Scanning the latest professional lists it has become common place for individuals to complain about the very slow processing, or lack of processing of their "for free" web site submissions. It has become apparent there are two agendas.
- Banner Ads: are they Effective?
- Over the past few years we have seen a tremendous growth in the use of banner ads on various Internet sites (those marquees or rectangles which ask you to click here) enticing us, with cute graphics and free offers, to visit their web site.
- What's new in Search Technology?
- The four major search engines and about a dozen well placed competitors have spent the year collectively inventing, innovating, acquiring, and copying from each other. "A second trend over the past year is the flattening out of Google traffic numbers and the subsequent increases MSN and Yahoo have enjoyed. Today, the combined traffic driven by MSN and Yahoo exceeds that from Google.
- Why People Buy
- Often, when talking with clients, the question they ask is; "but will the people buy the product?" As in any business venture the answer will not be a definitive yes, but more accurately "the web site, if constructed properly, may increase the probability of a successful sale".
- Misleading Advertising
- Misleading Advertising and Spam
- Internet Scams
- In 2002 the United States estimated that consumers would spend 2.3 billion dollars on the Internet. This total is up from 1.1 billion of last year. On-line scam artists bilk Internet consumers for $100 million of the above total. In the last year U.S. Securities has charged 44 individuals with stock fraud
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