Want to Increase your Conversion Rate?

Some small changes to the appearance of your web site can make a big difference in how many visitors buy your services or products; according to a study done by Nielsen/NetRatings.

The change can have the biggest impact on signing up new customers. It can pull in up to 80% more people particularly if it concentrate on the biggest benefit of your product. In addition, it should create enough curiosity to compel the reader into the sales copy on the web site.

Background color can also impact sales. The colours dark blue, grey, black, and white work the best.

Adding an audio clip to your web page makes your message much more personal and adds to your credibility. People also like to associate a face with a voice. Place a small picture above the audio clip.

Pop-ups can work as the visitor leaves the page you can offer them other products, ask them if they wish to receive your newsletter or even why they didn't buy your product or service. However the more recent editions of various browsers may compromise this as they have options to block up pop-ups.

Font colors can affect the impact of your web site: red fonts for headlines, yellow, bolding or underlining points you wish to emphasize.

Although longer sales letters can be used to sell your product or service on the Internet it is also necessary to provide multiple "order" buttons dispersed throughout the text to ask the visitor for a commitment to buy.

Offering regular emails or newsletters is an effective way to keep track of your potential future customers as well as the ones who have already purchased your services. You sales page should restrict itself to the sale of one product and limit the choices the visitor can make.

"Strong testimonials can increase your sales by a phenomenal 250%. Gaining credibility is crucial on the Internet where there are no sales reps on hand to talk to personally. When your visitors see that other people have risked doing business with you and have been pleased with the results, you gain trust that cannot be bought. However, when lost, it is nearly impossible to gain back." Site Pro news Oct. 2005.

Providing 3 dimensional picture of your product, limited time offers and free bonus will enhance your sales conversion rates.